OUR SOLUTION

During a healthcare crisis, it was important to not only focus on reassuring the public, but to also thank the Healthcare Center’s employees, doctors and staff for their service during this difficult time.

Responding quickly was of the utmost importance and the team at Southwest Media Group worked diligently to respond to the client needs. Our team worked around the clock to cancel media in less than 48 hours, many of which were considered “non-cancelable.”

Our media planning and team utilized a high frequency TV and digital buy that went live in less than a week and measured success through impressions/awareness.