(January 3, 2020) –
“Last decade saw a spate of data broker acquisitions by agency holding companies. But are these deals too focused on owning data, rather than using it to derive insights?”
Find the full story here: https://adexchanger.com/agencies/omnicoms-jonathan-nelson-on-the-invention-of-ads-data-hub-and-why-data-for-datas-sake-is-a-waste/