(Jan. 30, 2019) –
“People may be tuning out of linear TV, but they are often streaming traditional TV shows to their connected TVs, computer and phones, so commingling linear and digital inventory helps TV advertisers to hit whatever reach objectives they may have.”
Find the full story here: https://digiday.com/media/creating-future-foundation-nbcuniversal-marrying-tv-spots-digital-ads/