How Digital TV Delivery Will Change How NBCUniversal Sells Ads For The 2028 Olympics

(May 28, 2019) –

“NBCUniversal anticipates that viewing behavior and advertising will look vastly different, even during tentpole events like the Olympics. While people will continue to tune into prime-time medal events, those projected 3 billion minutes of Olympics coverage will be accessible in more places – with different ad formats and addressability options than exist today.”