Google’s DV360 Starts Selling Linear TV Inventory For The First Time

(June 10, 2019) –

“The feedback we’ve most consistently heard from clients is how challenging it’s become to reach their audiences,” said Eve Goldman, Google’s director of global YouTube and video solutions. “We started investing in capabilities over the past couple years to enable access to the right audiences and inventory and to streamline workflows in connected TV, video and linear TV.”