Broadcast and digital ad veteran to lead agency’s growing digital media insights practice
Southwest Media Group, one of the premier independent media and marketing services agencies, continues on its growth trajectory with the addition of new Chief of Digital Strategy Eric Schaefer.
Schaefer most recently served as general manager at ScreenShot Digital, Inc., a wholly owned subsidiary of Belo Corp., which was purchased by Gannett in late 2013. There, he and his team leveraged digital media strategy, planning, programmatic buying and audience analytics to deliver insightful results and business value for clients.
In his new role at Southwest Media Group, the 19-year advertising veteran will set digital media strategy for the agency at the media planning stage. He will also lead the agency’s growing development of a best-in-class programmatic strategy team and digital media insights practice.
“Eric’s significant broadcast television experience and his background in digital advertising, including leadership roles with interactive and new media operations management, gives him the perfect skill set for this important position. He will help Southwest Media Group continue to create cutting-edge local digital media strategy for our clients in an evolving, multi-screen, connected world.”Bob Nichol, Southwest Media Group founder and CEO
Southwest Media Group’s commitment to growing a programmatic strategy team and digital media insights practice is a key part of becoming an intellectual hub for clients, with accountability and clear connections to business results at the center of these efforts.
In 2013, Southwest Media Group grew its digital capabilities and client offerings with the acquisition of award-winning digital agency YELLOW7 Interactive. As one of the first development agencies to create motion and interactive elements for websites, YELLOW7 Interactive has garnered national recognition from publications such as The New York Times and USA Today.
Southwest Media Group also recently announced new business wins including Fiesta Restaurant Group®, Inc., which operates the Taco Cabana and Pollo Tropical fast-casual brands, Omni Hotels & Resorts, Skullcandy and Famous Dave’s.