DALLAS (Aug. 31, 2016) – Southwest Media Group, a leading independent media services agency, is experiencing a period of significant growth in new clients and employees. This growth spurt is driven by advancements in the agency’s digital and traditional media buying techniques.
Southwest Media Group continues to enhance its strategy by investing in retail research and media insights. “We are making media choices that produce faster and longer-lasting results for our clients as we continue to invest in a more collaborative and data-driven environment,” said Southwest Media Group’s Chief Digital Officer, Eric Schaefer.
Over the past year, Southwest Media Group has added to its portfolio of multi-location, retail and consumer product clients. Included is W.M. Barr, with its consumer products, Goof Off, DampRid, and Mold Armor. The agency also added Del Frisco’s Restaurant Group, which includes Del Frisco’s Double Eagle Steak House, Del Frisco’s Grille and Sullivan’s Steakhouse. Also new to the roster were national brands, Poo~Pourri and Walls Outdoor Goods.
Southwest Media Group’s Chief Relationship Officer, Kim Kohler, is excited for new career opportunities that accompany the agency’s business growth. “As we continue to grow, we recognize the importance of mentoring our professionals in preparation for long-term careers across agency disciplines,” said Kohler. “Also, attracting new talent and working closely with them to ensure their success is essential as we grow our client roster.”
About Southwest Media Group
Southwest Media Group is a Dallas-based media services agency providing strategic planning, buying, and digital and marketing to a growing list of clients. The Dallas Morning News named Southwest Media Group as one of its “Top 100 Places to Work” in 2012, 2013 and 2014. The agency’s clients include Fiesta Restaurant Group, Dillard’s, Dave & Buster’s, W.M. Barr and H-E-B.